Geico Theta Kappa Digital Displays
Geico was an executive sponsor for the annual Phi Theta Kappa Catalyst convention. This year's event celebrated the Phi Theta Kappa 100th anniversary. Geico rented Photoboxx to boost awareness about Geico's discounted rate for Phi Theta Kappa members.
How Geico boosted awareness about their discounted rate
- They promoted their event hashtags: ptkmemberdiscount and #ptkpartypics during the conference
- Phi Theta Kappa attendees posted their photos to the designated hashtags
- Their photos populated on multiple screens throughout the venue to slowly reveal a hidden image