Soul Focus Sports' Event Marketing Strategy
Soul Focus Sports hosted a branded photo experience for Chicago Marathon runners and spectators to enjoy before the big race. They were able to capture the excitement around the day and keep attendees engaged by creating an eye-catching event activation complete with an oversized backdrop wall featuring the race course, winning medals and sign props to pose with and the full Photoboxx experience including In-App Camera, Kiosk and Photoboxx Printer.
Photoboxx Kiosk for Lead Capture
Soul Focus Sports used the Photoboxx Kiosk feature for lead capture, which prompted users to fill out a short form on an Ipad, as well as the option to opt-in to marketing communications to receive free Chicago marathon branded prints of their photos. This strategy incentivized users to opt-in via email to receive their prints. The one-day event resulted in capturing over 1,000 emails!
- Attendees stopped by the Chicago marathon branded photo-op and posed with race signs and finisher medals.
- A brand ambassador used Photoboxx In-App Camera mode to take photos of attendees in front of the backdrop wall.
- Photos were uploaded to the event Ipad and users could find their photos and fill out a simple form to print their photos.
- Attendees took home their prints.
Soul Focus Sports created a memorable moment that was both unique and fun for attendees. Photoboxx In-App camera, Kiosk and Printer features worked seamlessly to create an experience that took users from photo-op to take-home print in a matter of minutes.