Every year, during the last weekend of June, a quarter of a million people gather in Spokane, Washington to watch and compete in the largest 3 on 3 basketball tournament in the world.
MVP Interactive is a consumer engagement tech company who helps strengthen brand's engagement through social media, VR, custom software and product design. MVP purchased Photoboxx use at sporting events such as NFL and MLB games and events to encourage engagement on social media via hashtag printing. MVP used Photoboxx at the Redskins Draft Day event and had great results on photos and social media analytics.
Millennials are an unprecedented crowd. Traditional marketing tactics such as commercials, radio and newspaper ads don’t have the same advertising effects as they did on previous generations.
New local taphouse and eatery used Blender's Live Mosaic to boost user generated content and create a buzz around their business.
Every year, *Better Homes and Gardens *puts on their uber exclusive _BHG Stylemaker_ celebration that brings in a small number of the the most influential bloggers of the home and lifestyle community. This event leverages the marketing power of some of the most successful bloggers by inviting them to join for a day of workshops, panels, food and drink with countless picturesque moments to document the excitement filled day.
MetroPCS is a title sponsor of the UFC, so many fans and spectators were already knowledgeable about the brand and their relationship to the UFC. MetroPCS is a prepaid wireless service in the United States that is under the T-Mobile Organization. There were various events in these few cities, including in store events, opportunities for fans to get photos with the fighters and/ or their cardboard cutouts.