In today's blog post I want to give everyone a little background on how Photoboxx started, where we are today, and why some of the biggest brands in the world like Facebook, Adidas, Coca-Cola, REI, NYX, and Harley Davidson are using Photoboxx at their events and why they keep coming back.
I think these reasons are an important factor for brand marketers that are considering purchasing a Photoboxx as we prepare to launch our purchase model for the first time ever.
To date, Photoboxx has been used in multiple countries and has inspired consumers to engage with brands at thousands of events. Everything from professional NFL football games, to MLS soccer matches to local charity and community events, to runway shows and product launches. Our popular hashtag printers can even be found as permanent installs in retail stores and restaurants.
In a recent survey from Event Marketing Institute & Mosaic, for the first time ever in a study, we can now see how consumers and brand marketers create, capture, curate and share content at events and experiences. Here are some interesting points from this survey…
Photos are the primary type of content created and shared at events and experiences
The second most popular type of content today are social media posts, according to 73% of the respondents.
98% of consumers create digital content at events and experiences.
100% of consumers share the digital content they are creating.
Only 35% of brands say they always capture or create content related to their experiential marketing programs.
72% of consumers say they positively view brands that provide quality event content opportunities and experiences.
74% for consumers say engaging with branded event marketing experiences makes them more likely to buy the products being promoted.
While there is a range of opinion on the best ways to encourage consumers to capture and share content at events, half of brands say exclusive experiences are most effective, followed by photo walls and giveaways.
So here’s the deal… If you’re in the event marketing industry or you're an experiential marketing professional and you’re not leveraging user generated content (social media posts, user taken photos, etc) then the results from this survey is a big deal and hopefully inspires you to offer better experiences at your events. Experiences that are memorable and shareable.
User generated content created at events or experiences provides value across a number of marketing strategies including social media activity, driving on-site engagement at events,
providing brand content for other marketing campaigns, and influencing sales. It is important for brand marketers to understand that essentially all consumers and event participants capture and share some type of content – even if it is only a single photo from their mobile device. The opportunity for brands is to more effectively leverage this content and sharing activity. Photoboxx is the bridge to make this happen!
Stay tuned as we will be releasing more information about our purchase model launch in the coming weeks. And please leave your comments and questions below so we can answer them for you!