Along with fireworks and watching the ball drop, this year’s New Year’s Eve may have included channel surfing to catch the TaxSlayer Gator Bowl game on primetime TV. 50,000+ fans traveled to Jacksonville, Florida to ring in the New Year at the big game between Texas A&M and North Carolina State.
The TaxSlayer Gator Bowl committee went above and beyond to create a unique and memorable New Year’s Eve experience for attendees this year. From the kickoff tailgate party to ringing in 2019 with post-game concert by country superstar, Cole Swindell, there was a little something for everyone at this year’s event. The full game day experience was designed to keep attendees engaged and having fun all day long. Taxslayer rented Photoboxx and Digital Mosaic to extend game day engagement by encouraging attendees to use the official event hashtags #TaxSlayerGatorBowl & #SlayItNYE on Instagram and Twitter. Photoboxx provided free prints of user’s social media posts, while Socialdrip software tracked social media event data and displayed attendees tagged posts in the live mosaic on the big screen. Checkout the event analytics below:
So what's the consensus on TaxSlayer’s NYE Celebration? We'd say it was a success. Whether their team won or lost, awesome memories were captured and thousands of photos were shared to remember the final moments of 2018 by.