When it comes to promoting your event, few tactics are as powerful and effective as using social media. However, with the constant stream of tweets, tags and uploads, you must have a comprehensive social media strategy in place to get noticed. An easy place to start? #HashtagPrinting.
Photo-worthy experiences and hashtag printing go together like avocado on toast with this generation. Which is how the Adam Hall Group made a huge impression promoting their sound system brand, Palmer with their bright orange Volkswagen bus outdoor stage at the National Association of Music Merchants (NAMM) show in Anaheim this year. They incorporated Photoboxx into their #vanlife setup this year to promote engagement at the event as well as extend their reach to social media. Attendees tagged their photos with #GoPlayGiveaway and #PalmerNAMM19 to have a chance to wins prizes and take home their free prints from the retro van themed photo-op.
But Palmer’s conference engagement tactics didn’t stop there. They reached out to our team to help create signage and handout cards to instruct attendees on how to use Photoboxx at the event. They also had a full line-up of artists scheduled to perform at the Palmer outdoor stage throughout the day, keeping the flow of traffic to their brand activation constant. The results speak for themselves, with 170+ photos printed during NAMM show, over 200,000+ impressions were generated on Instagram and Twitter. Check out the results below:
By the end of the conference, Palmer’s brand awareness was at an all time high. A majority of attendees had either interacted with the Palmer experience or had heard about it. Hashtag printing is great to ensure you get the exposure you want during the conference and on social media extending long past the life of the event. Reach out to book Photoboxx for your next conference.